The Slasher
One for the Money - Online Marketing Podcast
The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immune. Investors and upper management are demanding
accountability for every dollar spent. And those that can't provide adequate proof of performance are seeing the deepest cuts. Put simply, it's a potential bloodbath out there - as we'll soon
discover ...
read more
The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immune. Investors and upper management are demanding
accountability for every dollar spent. And those that can't provide adequate proof of performance are seeing the deepest cuts. Put simply, it's a potential bloodbath out there - as we'll soon
discover in the latest episode of One for the Money, our ongoing podcast drama series.
read less
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Latest Episodes for this Channel
Tue April 29 2008
The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immu...
read more
The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immune. Investors and upper management are demanding
accountability for every dollar spent. And those that can't provide adequate proof of performance are seeing the deepest cuts. Put simply, it's a potential bloodbath out there - as we'll soon
discover ...
read more
The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immune. Investors and upper management are demanding
accountability for every dollar spent. And those that can't provide adequate proof of performance are seeing the deepest cuts. Put simply, it's a potential bloodbath out there - as we'll soon
discover in the latest episode of One for the Money, our ongoing podcast drama series.
read less
Wed January 30 2008
The new VP of Sales and Marketing at a data processing company specializing in the industrial lubricant industry, finds himself reluctantly drawn into...
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The new VP of Sales and Marketing at a data processing company specializing in the industrial lubricant industry, finds himself reluctantly drawn into the social media marketing sphere by the
company's long-time PR firm. When questionable photography and self-serving, phony posts start turning up on the company blog, the new VP finds himself on the defensive. Things only get worse when an
embarras...
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The new VP of Sales and Marketing at a data processing company specializing in the industrial lubricant industry, finds himself reluctantly drawn into the social media marketing sphere by the
company's long-time PR firm. When questionable photography and self-serving, phony posts start turning up on the company blog, the new VP finds himself on the defensive. Things only get worse when an
embarrassing office party video reaches YouTube. Anyone who has ever launched a social media marketing campaign without a clear set of goals, a good plan and the resources to follow-through, will
find a lot to identify with in this latest One for the Money episode.
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Fri December 07 2007
In the 6th installment of One for the Money, an e-retailer specializing in exotic adventure foods faces some unhappy adventures with a dysfunctional w...
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In the 6th installment of One for the Money, an e-retailer specializing in exotic adventure foods faces some unhappy adventures with a dysfunctional website. As sales plummet, the company president
— Bob, of Bwana Bob's Adventure Cuisine—encounters one site usability problem after another. The problems are magnified by the temporary unavailability of the overworked company
webmaster. A...
read more
In the 6th installment of One for the Money, an e-retailer specializing in exotic adventure foods faces some unhappy adventures with a dysfunctional website. As sales plummet, the company president
— Bob, of Bwana Bob's Adventure Cuisine—encounters one site usability problem after another. The problems are magnified by the temporary unavailability of the overworked company
webmaster. Anyone who's ever had their corporate website perform as it shouldn't needs to hear this podcast.
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Wed September 19 2007
An established online retailer learns some hard lessons about Google's new Universal Search protocols. The company suddenly finds its search positions...
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An established online retailer learns some hard lessons about Google's new Universal Search protocols. The company suddenly finds its search positions and online reputation threatened by a techno
punk band with a similar name. The band's aggressive promotions and massive viral buzz cause the e-retailer's online sales to drop as search positions fall under the weight of the band's notoriety.
Anyone...
read more
An established online retailer learns some hard lessons about Google's new Universal Search protocols. The company suddenly finds its search positions and online reputation threatened by a techno
punk band with a similar name. The band's aggressive promotions and massive viral buzz cause the e-retailer's online sales to drop as search positions fall under the weight of the band's notoriety.
Anyone feeling secure about their well-established search positions, or those looking to create some lasting search presence, needs to listen to this podcast.
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Tue July 31 2007
A growing company finds itself with an out-of-date website and some immediate opportunities to introduce new products to a waiting marketplace. Their ...
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A growing company finds itself with an out-of-date website and some immediate opportunities to introduce new products to a waiting marketplace. Their choice for website redesign - a quick-fix,
in-house solution, or professional outsourcing. They choose the quick fix, with an off-the-shelf CMS package and an in-house team of marketing irregulars. The results provide some costly lessons. Any
busines...
read more
A growing company finds itself with an out-of-date website and some immediate opportunities to introduce new products to a waiting marketplace. Their choice for website redesign - a quick-fix,
in-house solution, or professional outsourcing. They choose the quick fix, with an off-the-shelf CMS package and an in-house team of marketing irregulars. The results provide some costly lessons. Any
business considering "minor" design changes to their website needs to listen to this podcast.
read less
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